Preslav Nikov is the Founder and CEO of craftberry, a certified Shopify Plus Partner agency. With a decade of e-commerce experience and over 300 successful projects, he specializes in launching and optimizing online stores for ambitious brands like On Running, Shelly, and Jordan Belfort, holding a certification in CRO for Ecommerce Growth.
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Experience
7 Years
Current Role
Founder
Job Level
Leadership
Location
Varna, Varna, Bulgaria, United Arab Emirates
Personality Overview
How Preslav shows up
Deliberate Doer
Long-term Focused
Results Focused
They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.
Priorities
Topics Preslav cares about
E-commerce Scalability
He has a proven track record of migrating and launching enterprise-level brands like vivo on Shopify Plus, handling complex architectures and large product catalogs.
Conversion Rate Optimization
Holds a certification in CRO and is quoted discussing the use of heatmaps and scrollmaps to make data-driven decisions that improve user engagement and sales.
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Career
Work history
5-2020
Founder
craftberry
11-2015 - 5-2020
Freelance Shopify Plus Design And Development
Nikov Development Ltd
11-2017 - 11-2018
Front end developer
Underwaterpistol
12-2016 - 5-2017
Web Developer
Little Vitamin
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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