Priyal Sheth, MSc

Inquirer
DISC Type : cd

Sr. Director of Business Development at Cambridge Cognition

Mountain View, California, United States

Overview

Priyal Sheth is the Senior Director of Business Development at Cambridge Cognition, leveraging his neuroscience background from Columbia University to drive growth. Colleagues describe him as a versatile, optimistic, and engaging team player with a passion for new business opportunities and building strong relationships in the life sciences sector.

Beyond his scientific and business career, Priyal has a strong interest in the performing arts. He is a trained actor, having studied at the prestigious Lee Strasberg Theatre and Film Institute. This creative pursuit showcases a unique dimension to his analytical and business-oriented profile.

Unique fact: He is a neuroscientist and business development leader who has also formally trained as an actor.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Neuroscience Innovation
He actively posts about the future of neuroscience, highlighting the shift from episodic assessment to continuous brain data collection and advancements in CNS innovation.
Digital Health
He is proud of his team's work in shaping the future of digital health for conditions like Schizophrenia and promotes related consortia like IDEA-FAST.
Drug Discovery
He attends industry events like the Stanford Drug Discovery Symposium and has a nuanced view on the role of AI, data, and compute in the field.

Media Appearances

Priyal has no verified media appearances

Work History

12-2025
Sr. Director of Business Development at Cambridge Cognition
11-2024 - 12-2025
Head of Scientific Business Development at Modality.AI
3-2023 - 9-2024
Sales Executive at QMENTA
8-2021 - 2-2023
Senior Director Of Business Development at Invicro
7-2020
Mentor at MassBio

Education

2015 - 6-2017
Master's degree from Columbia University
2010 - 2011
Acting Conservatory from The Lee Strasberg Theatre and Film Institute

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mountain View, California, United States Job Level : Senior Designation : Sr. Director of Business Development at Cambridge Cognition
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Insights For Selling To Priyal

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priyal is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Priyal

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Priyal move?

  • Their decision making speed is somewhere in the middle.
  • Can Priyal take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Priyal

Personality Compatibility


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