Q(uirino) Malandrino

Sharpshooter
DISC Type : DC

Chief Masterbrander at masterbranded

New York, New York, United States

Overview

Q(uirino) Malandrino is a highly regarded brand counsel and the Chief Masterbrander at Masterbranded. com. With executive leadership experience at firms like Interbrand and Edelman, he specializes in complex brand strategy and corporate identity. People he has worked with describe him as a "brand guru", "brilliant", and "clarity-oriented".

He is a proud supporter of Idealist. org, indicating a passion for mission-driven causes. He originally moved to the United States from Italy for what was planned as a five-month communications course and has remained for several decades, building his career there.

Unique fact: He has been compared to the "Michael Jordan of Branding" and the inventive character "Q" from the James Bond series.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Complex Brand Strategy
His career focuses on brand strategy, corporate identity, and complex brand portfolio and architecture challenges for global clients.
Principled Consulting
He expresses a strong stance against "uninspired consulting" and "hollow thinking, " advocating for a more artful and scientific approach to branding.
Thoughtful Communication
He shows a clear disdain for simplistic social media trends, such as single-line posts and excessive emojis, favoring more substantive communication.

Media Appearances

Quirino Malandrino, on brands, branding, and his new course – Masterbranded. Featured in Communicate Online

See Now

Work History

5-2025
Chief Masterbrander at masterbranded
1-2005
Brand Strategy & Identity advisor and mentor at BrandLink Advisors
2-2018 - 3-2025
Global Head of Brand Strategy at Edelman Delta
10-2007 - 3-2010
Executive Director, Europe at Interbrand
2-2005 - 10-2007
Executive Director of Strategy, North America at Interbrand

Education

1972 - 1977
Economics from Sapienza Università di Roma
1981 - 1982
Education details unavailable from School of Visual Arts, New York City

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : N/A Designation : Chief Masterbrander at masterbranded
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Insights For Selling To Q(uirino)

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Q(uirino) is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Q(uirino)

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Q(uirino) move?

  • If convinced, they can reach decisions quite fast.
  • Can Q(uirino) take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Q(uirino)

Personality Compatibility


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