Rachael Durkin in

Rachael Durkin

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VP, Strategy & Merchandising at Hubble Contacts
📍 New York City Metropolitan Area, United States

Rachael Durkin is the VP of Strategy & Merchandising at Hubble, specializing in building direct-to-consumer brands. She has a proven track record in strategy, P&L management, and product development, notably leading Walmarts first omni D2C brand, Allswell Home. She is a graduate of the University of Pennsylvania.

She played a pivotal role in launching Allswell, Walmarts first-ever in-house, digitally-native brand, from a "white space" opportunity within the corporation.

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Experience
14 Years
Current Role
VP, Strategy & Merchandising
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Rachael cares about

D2C Brand Building
She led the launch of Walmart's first digitally-native brand, Allswell, and now drives strategy for D2C eye care company Hubble, focusing on brand refreshes and growth.
Omnichannel Retail
Her experience at Allswell involved creating a seamless experience between online (D2C) and in-store retail channels within the Walmart ecosystem.
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Career

Work history

11-2021 - 11-2025
VP, Strategy & Merchandising
Hubble Contacts
2-2020 - 11-2021
GM
Allswell Home (Walmart-owned)
5-2018 - 2-2020
Head of Retail and Merchandising
Allswell Home
1-2017 - 5-2018
Category Manager
Walmart eCommerce
3-2016 - 5-2018
Category Development Manager
Jet
In the press

Media appearances

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Education
Bachelor of Arts
University of Pennsylvania
Education details unavailable
Goldsmiths, University of London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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