Rachael Durkin is the VP of Strategy & Merchandising at Hubble, specializing in building direct-to-consumer brands. She has a proven track record in strategy, P&L management, and product development, notably leading Walmarts first omni D2C brand, Allswell Home. She is a graduate of the University of Pennsylvania.
She played a pivotal role in launching Allswell, Walmarts first-ever in-house, digitally-native brand, from a "white space" opportunity within the corporation.
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