Rachael Edwards

Questioner
DISC Type : c

Head of Social at WeightWatchers

New York, New York, United States

Overview

Rachael has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Rachael has no verified topics they care about

Media Appearances

Rachael has no verified media appearances

Work History

1-2025
Head of Social at WeightWatchers
6-2023 - 12-2024
Head of Social at Roc Nation
11-2022 - 6-2023
Senior Social Media Manager at Allure Magazine
9-2021 - 11-2022
Social Media Manager at Allure Magazine
3-2021 - 9-2021
Social Content Producer at POPSUGAR

Education

2015 - 2017
Bachelor's degree from University of Baltimore
2009 - 2012
High school Diploma from Baltimore School for the Arts

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Social at WeightWatchers
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rachael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rachael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rachael

Personality Compatibility


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