Rachel Hornstein in

Rachel Hornstein

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Marketing Director at Trauma Informed Weight Lifting
📍 Stuttgart, Baden-Württemberg, Germany

Rachel Hornstein is a marketing consultant and founder of Hornstein Digital, where she serves as a Fractional Marketing Director for mission-driven businesses. She specializes in human-centered marketing, drawing on experience with high-profile clients like The Rolling Stones. Colleagues describe her as sharp, professional, and immensely valuable.

Rachel has over a decade of experience as a fitness and movement instructor, which informs the body-based approach in her marketing work. Originally from Connecticut and a former Washington D.C. resident, she has a self-described dry and satirical sense of humor and enjoys dark chocolate.

Unique fact: She combines her professional marketing career with her personal passion for wellness by serving as the Director of Marketing for the Center for Trauma and Embodiment.

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Experience
13 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Stuttgart, Baden-Württemberg, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rachel cares about

Human-Centered Marketing
Her entire professional identity is built around a human-centered approach to websites and marketing, which she applies to help mission-driven businesses connect with their audiences.
SMB Marketing Tools
She was recently featured in a MarTech article discussing the impact of Canva's pricing changes on small and medium-sized businesses, highlighting her focus on accessible marketing technology.
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Career

Work history

10-2024
Marketing Director
Trauma Informed Weight Lifting
5-2020 - 11-2021
Partner Impact Manager
Discovery Education
7-2019 - 12-2019
Contract Account Director
Assemble the Agency
11-2018 - 7-2019
Director Of Corporate Sales
Rb Properties Inc
9-2017
Owner, Marketing Consultant
Hornstein Digital
In the press

Media appearances

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Education
2009 - 2013
BS
George Mason University
CORe Program
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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