Rachel Spencer in

Rachel Spencer

Energizer · DISC type I
Executive Vice President & Senior Strategist at AccessU
📍 Roanoke, Virginia, United States

Rachel Spencer is the Executive Vice President & Senior Strategist at AccessU, an agency focused on education marketing. With over 18 years at the agency, she specializes in strategic planning, public relations, and crisis communications. She holds a Bachelor of Arts in Sociology from Roanoke College and is described by colleagues as thorough and professional.

Rachel possesses a keen interest in societal behavior and understanding the motivations behind individual and group actions. She has a history of community involvement, including helping patients affected by Hurricane Katrina through the American Diabetes Association and is a member of the Leadership Roanoke Valley.

Interestingly, if she hadnt pursued a career in communications, she would have considered becoming a meteorologist, a passion partly inspired by the movie "Twister. "

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Experience
21 Years
Current Role
Executive Vice President & Senior Strategist
Job Level
Leadership
Location
Roanoke, Virginia, United States
Personality Overview

How Rachel shows up

Imaginative
Relationship Oriented
Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Priorities

Topics Rachel cares about

Crisis Communications
A core area of her expertise, she has recently been a keynote speaker on crisis communication for higher education and has authored multiple articles on the topic.
Higher Education Marketing
Her career is dedicated to the education sector, where she helps institutions with branding, enrollment marketing, and strategic communications.
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Career

Work history

6-2024
Executive Vice President & Senior Strategist
AccessU
6-2019 - 1-2025
Vice President, Strategic Communications
AccessU
4-2014 - 6-2019
Director of Research, Insights
AccessU
1-2013 - 4-2014
Senior Associate
AccessU
10-2007 - 4-2014
Sr. PR Account Manager
AccessU
In the press

Media appearances

Rachel Spencer - AccessU Employee Profile. Featured in AccessU
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Education
2000 - 2004
Bachelor of Arts - BA
Roanoke College
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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