Rachel Truair in

Rachel Truair

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Chief Marketing Officer at Demandbase
📍 Austin, Texas, United States

Rachel Truair is a growth-focused CMO at Simpro with 15+ years of experience scaling SaaS companies like Adobe and Oracle. Educated at Texas McCombs School of Business, she specializes in GTM strategy and revenue marketing. Colleagues describe her as sharp, tenacious, and an exceptional B2B marketing leader who empowers teams to surpass growth targets.

Outside of her executive role, Rachel is a passionate equestrian, having competed since she was young and now enjoys riding and showing hunters. She previously launched her marketing career at a pet relocation start-up. Rachel and her family enjoy spending time outdoors, particularly at their home on Saranac Lake in the Adirondacks.

Interesting fact: Rachel co-authored a chapter in "The Demand Gen Pros Cookbook 2, " sharing a "winning recipe" for marketing with Oracle.

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Experience
20 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rachel cares about

AI in GTM
She frequently speaks on using AI to drive pipeline and revenue, implementing tools like AI-powered BDR agents at Simpro.
Equestrian Sports
A lifelong passion, she grew up riding, managed a stable, and now competes in Adult hunter and equitation divisions as an amateur.
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Career

Work history

1-2026
Chief Marketing Officer
Demandbase
2023
Chief Marketing Officer
Simpro Software
2022 - 2023
Chief Marketing Officer
Cart.com
2022 - 2022
Vice President, Campaigns, Digital & Partner Marketing
Confluent
2020 - 2022
Senior Director, Revenue Marketing
Confluent
In the press

Media appearances

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Education
2014 - 2016
Master of Business Administration (M.B.A.)
Texas McCombs School of Business
Bachelor of Arts (BA)
St.Edward's University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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