Rafa Prellwitz
Sharpshooter · DISC type DCRafa is a global marketing executive with over 15 years of experience scaling major brands like Instagram and Itaú Bank. As VP of Marketing at GenAI. Works, he blends brand creativity with AI-powered performance marketing. He holds a Post-MBA from Northwesterns Kellogg School of Management and is described as a competent and strategic leader.
Outside of work, Rafa is a family man who supports causes close to his heart, having recently promoted his daughters fundraiser for maternal and newborn healthcare in Nigeria. His fluency in English, Portuguese, and Spanish reflects his extensive international experience.
He grew the GenAI. Works community on LinkedIn to over one million followers in just six months, making it the largest independent AI community on the platform.
Read the full overview →How Rafa shows up
They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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