Rafa Prellwitz in

Rafa Prellwitz

Login to view DISC.
VP of Marketing at GenAI.Works
📍 Arlington, Virginia, United States

Rafa is a global marketing executive with over 15 years of experience scaling major brands like Instagram and Itaú Bank. As VP of Marketing at GenAI. Works, he blends brand creativity with AI-powered performance marketing. He holds a Post-MBA from Northwesterns Kellogg School of Management and is described as a competent and strategic leader.

Outside of work, Rafa is a family man who supports causes close to his heart, having recently promoted his daughters fundraiser for maternal and newborn healthcare in Nigeria. His fluency in English, Portuguese, and Spanish reflects his extensive international experience.

He grew the GenAI. Works community on LinkedIn to over one million followers in just six months, making it the largest independent AI community on the platform.

Read the full overview →
Current Role
VP of Marketing
Location
Arlington, Virginia, United States
Personality Overview

How Rafa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Rafa cares about

Generative AI Marketing
As VP of Marketing for GenAI. Works, he is deeply involved in the AI space, seeing it as a "superpower" for creativity and participating in AI hackathons.
Global Brand Strategy
He has a significant background in defining brand architecture for global companies, including redefining Instagram's brand identity during a highly competitive period.
+5 more topics Login to view topics
Career

Work history

11-2024 - 8-2025
VP of Marketing
GenAI.Works
2-2023 - 12-2023
VP, Social Media and Creative Services
Quartile
2-2022 - 2-2023
Global Brand Strategist
Instagram
1-2016 - 1-2022
Global Creative Strategist, 2016–2018 | Creative Strategist Lead, North America, 2019–2022
Meta
8-2013 - 12-2016
Creative Strategist Lead, Brazil
Meta
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2011
Post MBA Program
Northwestern University - Kellogg School of Management
2010 - 2011
MBA
Fundação Dom Cabral
1992 - 1998
Bachelor
UEL - Universidade Estadual de Londrina
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Ankit Pandey
Ankit Pandey
Web Developer
Freelancer.com
 Matthew Dodd
Matthew Dodd
Senior IT Audit Director
Mundipharma International
DF
Dorothy Ferrell
Senior Vice President
Vodafone
 Jean-Louis Quéma
Jean-Louis Quéma
Head of Operations - North America
Vodafone
Unlock the full playbookSee exactly how to sell to Rafa. Free, 10 seconds.