Rafael Castro in

Rafael Castro

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Category Marketing Manager at Amazon
📍 São Paulo, São Paulo, Brazil

Rafael is a Category Marketing Manager at Amazon, building on extensive experience from PepsiCo where he led data-driven and growth marketing strategies. He managed full-funnel campaigns for major brands like Doritos and Cheetos, focusing on measurement and ROI. He holds degrees in Industrial and Product Design Engineering.

He has publicly spoken about the strategic role of promotions in marketing, sharing insights on the evolution of campaigns for the iconic Brazilian brand Elma Chips at a university marketing event.

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Experience
9 Years
Current Role
Category Marketing Manager
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rafael cares about

Consumer Promotions
He has deep experience implementing consumer promotions as a core function and has spoken publicly on their strategic business impact for brands like Elma Chips.
Growth Marketing
Designed and deployed the growth marketing strategy for PepsiCo in Brazil, focusing on user acquisition, 1st party data enrichment, and sales conversion.
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Career

Work history

9-2025
Category Marketing Manager
Amazon
7-2024 - 7-2025
Marketing Manager | Media & Data
PepsiCo
6-2021 - 6-2024
Marketing Manager | Growth
PepsiCo
7-2020 - 5-2021
Marketing Coordinator
PepsiCo
1-2019 - 6-2020
Market Intelligence Coordinator
PepsiCo
In the press

Media appearances

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Education
2011 - 2016
Industrial Engineering
Universidade Estadual Paulista Júlio de Mesquita Filho
2014 - 2015
Product Design Engineering
Queen's University Belfast
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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