Rafael Sousa in

Rafael Sousa

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SEU Rafa at SEGUE
📍 São Paulo, Brazil

Rafael is the CEO and founder of SEGUE, a fincare company focused on social impact and sustainable financial solutions. A former CFO for major companies like JBS and Seara Alimentos, he has over 15 years of experience in financial restructuring and management. He holds executive certificates from Harvard Business School.

Deeply passionate about social impact, Rafaels mission is to improve the lives of his clients beyond just finance. He donates 11% of his companys profits to social projects supporting women and children. His public commentary reveals a strong commitment to addressing Brazils economic and social challenges.

Beyond his work in finance, Rafael has a stated ambition to open a hospital in São Paulo by 2026 to expand his social legacy.

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Experience
14 Years
Current Role
SEU Rafa
Location
São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rafael cares about

Ethical Finance
He champions the concept of "fincare"—a blend of finance and care—stating he wants "lucro, mas não a qualquer custo" (profit, but not at any cost).
Social Impact
He founded his company with a social mission, donating 11% of profits to charity and aiming to build a hospital to further his impact.
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Career

Work history

11-2022
SEU Rafa
SEGUE
9-2020 - 5-2022
CFO Seara Alimentos
Seara Alimentos LTDA
7-2016 - 9-2020
CFO JBS Beef USA - Colorado, CO - USA
JBS USA
4-2013 - 7-2016
CFO JBS Leather Global - São Paulo - Brasil
JBS
8-2011 - 4-2013
CFO JBS Leather Europe - Itália, Rep. Checa e Alemanha
JBS Leather Europe
In the press

Media appearances

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Education
1-2023 - 8-2023
Digital Transformation Certificate
Harvard Business School Executive Education
7-2022 - 8-2022
Managing Sales Teams and Distribution Channels
Harvard Business School
3-2022
Driving Digital Strategy
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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