Rafael Trujillo

Critic
DISC Type : C

US Chief Operating Officer at Grupo Lala

Dallas, Texas, United States

Overview

Rafael is the US Chief Operating Officer at Grupo Lala, known for architecting frameworks that drive dynamic, outcome-oriented teams and deliver valuable business results. He holds an Engineer’s Degree from Tecnológico de Monterrey and a PhD in Innovation.

He is passionate about simplifying complex challenges and motivating teams. His interests include continuous innovation and leadership development.

People often call him a leader, committed, and an excellent partner.

Personality Overview

Objective Thinker

Precise

Critic

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Operational Leadership
As US Chief Operating Officer and former Operations Vice President, Rafael focuses on driving business results through effective team management.
Innovation Management
With a PhD in Innovation and posts about the "innovation journey, " Rafael is deeply invested in developing and implementing new ideas.
Team Empowerment
His introduction highlights empowering teams to be dynamic and outcome-oriented, emphasizing his focus on people and collaboration.

Media Appearances

Rafael has no verified media appearances

Work History

1-2026
US Chief Operating Officer at Grupo Lala
3-2023 - 2-2026
Operations Vice President at Grupo Lala
10-2022 - 3-2023
Manufacturing Director at Grupo Lala
5-2019 - 10-2022
Plant manager at Grupo Lala
6-2018 - 5-2019
Production manager at Danone

Education

Engineer’s Degree from Tecnológico de Monterrey
Bachelor’s Degree from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dallas, Texas, United States Job Level : Leadership Designation : US Chief Operating Officer at Grupo Lala
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rafael

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rafael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rafael

Personality Compatibility


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