Rafael Vivas in

Rafael Vivas

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Growth Marketing at AppLovin
📍 United States

Rafael Vivas is a growth marketing executive at AppLovin, currently spearheading the Axon advertising platform for web advertisers. He previously co-founded and led the successful mobile games publisher, Lion Studios. Colleagues describe him as dedicated, results-oriented, and possessing an amazing understanding of online advertising systems.

Outside of his primary role, Rafael is an active angel investor and advisor with a passion for supporting founders and sharing their stories. His investment expertise lies in growth and monetization, and he has a close professional relationship with his brother, Eduardo Vivas, also an entrepreneur.

He helped build a mobile ad network which was part of a company acquired for $51. 5 million.

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Experience
16 Years
Current Role
Growth Marketing
Location
United States
Personality Overview

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Priorities

Topics Rafael cares about

eCommerce Advertising
He is building Axon by AppLovin, a platform focused on helping eCommerce brands acquire new customers, and highlights success stories from brands using the platform.
Mobile Game Publishing
As the co-founder and former President of Lion Studios, he has deep expertise in publishing and scaling hit mobile games.
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Career

Work history

12-2011
Growth Marketing
AppLovin
10-2022
Board Member
Villain Games
6-2012
Advisor/Investor
Angel Investor
10-2020 - 12-2021
Founder & CEO
Licketysplit
6-2008 - 2-2012
Director, Business Development
Social Hour
In the press

Media appearances

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Education

Rafael has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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