Raffaella Cervasio

Critic
DISC Type : C

Market Research Manager at Haier Europe

Milan, Lombardy, Italy

Overview

Raffaella Cervasio is a Market Research Manager at Haier Europe with extensive experience in developing and managing market research to define creative and media strategies. Her background includes roles at Publicis Groupe, and she holds a degree in Letters and Philosophy from the Università degli Studi di Salerno.

Her academic and professional work suggests a deep interest in understanding consumer behavior and social dynamics. This is demonstrated through her focus on analyzing communication effects on brand KPIs and generating insights into how people connect and make decisions, particularly in online environments.

Unique fact: She co-authored a netnographic study on online consumer communities within the natural cosmetics sector.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Consumer Insights
Her career has focused on managing market research to understand consumer behavior and support strategic brand and media decisions.
Communication Strategy
Experienced in measuring the effectiveness of communication on brand KPIs and optimizing advertising investment through data analysis.
Online Communities
Co-authored a publication analyzing the behavior of consumers in online communities, showing an interest in digital ethnography.

Media Appearances

Raffaella has no verified media appearances

Work History

6-2022
Market Research Manager at Haier Europe
10-2019 - 6-2022
Senior Consumer Research at Publicis Groupe
3-2017 - 10-2019
Analytics & Insight executive at Publicis Media
1-2014 - 2-2017
Market Researcher at Nextplora Spa
4-2013 - 6-2013
Intern at ADACTA spa

Education

2011 - 2013
Laurea in Lettere e filosofia from Università degli Studi di Salerno
2007 - 2011
Facoltà di Lettere e Filosofia from Università degli Studi di Salerno

More Information

Social Presence :

Prographics :

Exp : 11 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Market Research Manager at Haier Europe
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Insights For Selling To Raffaella

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raffaella is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Raffaella

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Raffaella move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Raffaella take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Raffaella

Personality Compatibility


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