Raffaella Cervasio
Login to view DISC.Raffaella Cervasio is a Market Research Manager at Haier Europe with extensive experience in developing and managing market research to define creative and media strategies. Her background includes roles at Publicis Groupe, and she holds a degree in Letters and Philosophy from the Università degli Studi di Salerno.
Her academic and professional work suggests a deep interest in understanding consumer behavior and social dynamics. This is demonstrated through her focus on analyzing communication effects on brand KPIs and generating insights into how people connect and make decisions, particularly in online environments.
Unique fact: She co-authored a netnographic study on online consumer communities within the natural cosmetics sector.
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