Raffy Banks
Login to view DISC.Raffy Banks is the founder of TractionLayer, specializing in creating retention systems for vertical SaaS companies. With over 15 years of product leadership experience, he has scaled B2B SaaS products to over 200, 000 users and through an acquisition. He earned his B. A. from DePaul University.
His entrepreneurial background includes co-founding Threadhop. com, an eCommerce site for apparel and accessories. He grew this business to mid-six-figure annual revenue by focusing intensely on the customer experience, demonstrating a strong foundation in consumer retail and direct-to-consumer strategy.
Unique fact: In his early career, he built a custom web application from the ground up for an insurance company to manage and track thousands of policies.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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