Raja Linggam

Sharpshooter
DISC Type : CD

Merchandising Manager - eCommerce, Data Analytics & Cold Beverages at AEON CO. (M) BHD.

Kajang, Selangor, Malaysia

Overview

Raja is a Merchandising Manager at AEON, specializing in eCommerce, data analytics, and cold beverages. Describing himself as a creative retail strategist, he focuses on blending data-driven insights with promotional storytelling to drive sales and optimize category performance. He holds a degree in International Business from Management and Science University.

His professional philosophy is centered on the intersection of strategy and storytelling within the retail sector. He is known for turning KPIs into actionable growth and leveraging supplier deals into strategic wins.

Unique fact: He recently earned a new certification in the Fundamentals of Martech, showing a commitment to continuous learning in marketing technology.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They respond well to strong and respectful communication.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

eCommerce Merchandising
His career at AEON has been focused on eCommerce merchandising, with roles centered on driving online sales and enhancing the user experience.
Data-Driven Retail
He emphasizes using data analytics to forecast demand, manage inventory, and create impactful promotional campaigns to turn insights into growth.
Omnichannel Strategy
Holds a certification in "Omnichannel Retail Trends, " indicating a focus on creating seamless experiences between in-store and eCommerce channels.

Media Appearances

Raja has no verified media appearances

Work History

3-2024
Merchandising Manager - eCommerce, Data Analytics & Cold Beverages at AEON CO. (M) BHD.
1-2024
eCommerce & Merchandising Analyst Manager at AEON CO. (M) BHD.
3-2022 - 12-2023
E-Commerce Merchandising Manager at AEON CO. (M) BHD.
3-2018 - 3-2022
Category Buyer at Mydin Malaysia
8-2016 - 3-2018
Senior Customer Service Representative at Teledirect Telecommerce

Education

3-2017 - 11-2020
Bachelor in International Business (HONS) from Management and Science University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Kajang, Selangor, Malaysia Job Level : Middle Designation : Merchandising Manager - eCommerce, Data Analytics & Cold Beverages at AEON CO. (M) BHD.
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Insights For Selling To Raja

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raja is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Raja

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Raja move?

  • They can take decisions very fast if you manage to convince them.
  • Can Raja take some risk or not?

  • The risks don’t matter much to them.

You And Raja

Personality Compatibility


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