Rajib Sen

Enigma
DISC Type : cid

Head of Digital at Hero FinCorp.

Mumbai, Maharashtra, India

Overview

Rajib Sen is an execution-focused leader and Head of Digital at Hero FinCorp, with expertise in digital products, customer experience, and payments. His career includes senior roles at Citibank and HSBC, where he managed cards, loans, and wealth management. Rajib holds an MBA from the Indian Institute of Management, Indore.

He is a Citi APAC CEO Award recipient for his impactful contributions to the company.

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI in BFSI
He recently shared insights from the Microsoft AI Tour and has spoken on the evolution of AI within the Banking, Financial Services, and Insurance space.
Digital Lending
He has spoken about the evolving landscape of digital lending, including new opportunities to underwrite customers using real-time, consent-based data.
Omnichannel CX
He recently participated in a roundtable on Omnichannel Diagnostics at the Global Fintech Fest, focusing on personalized communication initiatives.

Media Appearances

Rajib has no verified media appearances

Work History

10-2023
Head of Digital at Hero FinCorp.
3-2022 - 12-2023
Head of CX at Hero FinCorp.
9-2016 - 3-2022
Senior Vice President - Head, Customer Experience (Digital CX vertical) at Citibank India
12-2012 - 9-2016
Vice President, Customer Experience (Cards, Loans and Wealth Management) at Citibank India
11-2008 - 12-2012
Vice President, Head Cards Product Management at HSBC

Education

3-2001 - 4-2003
Master of Business Administration - MBA from Indian Institute of Management, Indore
Bachelor of Commerce (B.Com.) from St Xaviers College, Calcutta

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Digital at Hero FinCorp.
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Insights For Selling To Rajib

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajib is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rajib

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rajib move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rajib take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rajib

Personality Compatibility


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