Rakhee Shah in

Rakhee Shah

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Director, Strategy and Campaigns at Multicultural Marketing Consultancy
📍 London Area, United Kingdom

Rakhee is a director with over 15 years of experience leading behaviour change and consumer engagement campaigns for government and NGOs. A University of Warwick graduate, she specializes in culturally intelligent communications, stakeholder management, and engaging diverse audiences on topics from public health to social mobility.

Outside of her primary role, she is the co-founder of a community designed to educate and empower people in the emerging world of Web3. A passionate traveler, she and her husband took a year-long honeymoon across Asia to explore different cultures together.

Unique fact: She co-founded the Gold Bangle Club, a community dedicated to making the world of Web3 accessible and understandable for curious minds.

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Experience
17 Years
Current Role
Director, Strategy and Campaigns
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rakhee cares about

Behaviour Change Campaigns
Has extensive experience developing major public health campaigns for government bodies like Public Health England (Stoptober) and NHS England (Help Us Help You).
Culturally Intelligent Communications
Focuses on engaging hard-to-reach, culturally diverse audiences and helps clients understand the UK's multicultural landscape, particularly concerning health inequalities and mental health.
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Career

Work history

1-2024
Director, Strategy and Campaigns
Multicultural Marketing Consultancy
10-2021
Strategic Communications Director/ Consultant
(various)
1-2022 - 12-2022
Co-Founder
Gold Bangle Club
9-2019 - 10-2021
Deputy Director
Multicultural Marketing Consultancy
9-2018 - 8-2019
One-year honeymoon across Asia
Private
In the press

Media appearances

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Education
2002 - 2005
Batchelor of Science
University of Warwick
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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