Ralph Raymond, AIA, NOMA, NCARB

Critic
DISC Type : C

Co-Chair Diversity Advisory Council at HOK

Atlanta, Georgia, United States

Overview

Ralph has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Ralph has no verified topics they care about

Media Appearances

Ralph has no verified media appearances

Work History

11-2025
Co-Chair Diversity Advisory Council at HOK
3-2023
Senior Associate | Project Architect at HOK
10-2021 - 3-2023
Associate | Project Architect at HOK

Education

Master of Architecture (M.Arch.) from Georgia Institute of Technology
Bachelor of Science from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 4 Location : Atlanta, Georgia, United States Job Level : Junior Designation : Co-Chair Diversity Advisory Council at HOK
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Insights For Selling To Ralph

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralph is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ralph

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ralph move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ralph take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ralph

Personality Compatibility


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