Rana Manzi in

Rana Manzi

Initiator · DISC type Di
Executive Director (Commercial Strategy & Partnerships) at Naturally LA
📍 Menifee, California, United States

Rana Manzi is a commercial and category growth leader with over 20 years of experience in the natural products, nutrition, and CPG industries. She specializes in driving revenue, expanding distribution, and building strategic partnerships. People who have worked with her describe her as knowledgeable, intelligent, confident, and hard-working, with a knack for solving problems.

Deeply passionate about wellness, Rana founded Well Powered Women, a holistic health practice, and previously owned Well. by Rana Manzi to provide advisory services. She is dedicated to empowering women to prioritize their health. In her personal time, she enjoys resetting in nature, such as her recent trip to Yosemite.

She has served as the Executive Director for two key industry networks: Naturally LA and Positively Natural.

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Experience
21 Years
Current Role
Executive Director (Commercial Strategy & Partnerships)
Job Level
Senior
Location
Menifee, California, United States
Personality Overview

How Rana shows up

Impact-Oriented
Confident
Conviction Driven

They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Rana cares about

Natural Products Industry
Has over two decades of experience in the industry, from sales to serving as Executive Director for networks like Naturally LA, and is a frequent attendee at Expo West.
Women's Empowerment
Founded Well Powered Women, a practice dedicated to helping female executives with their health, stating that empowering women is at the heart of her mission.
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Career

Work history

12-2022 - 7-2025
Executive Director (Commercial Strategy & Partnerships)
Naturally LA
10-2022 - 7-2025
Corporate Wellness Trainer
Well. by Rana Manzi
10-2022 - 6-2025
Owner
Well. by Rana Manzi
11-2021
Category & Commercial Growth Consultant (Fractional / Advisory)
Self Employed
3-2019 - 1-2023
Executive Director
Positively Natural
In the press

Media appearances

Well. by Rana Manzi. Featured in Well. by Rana Manzi (personal website)
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Education
1998 - 2000
Sociology
California State University, Long Beach
2003 - 2004
Nutritionist
Global Institute for Alternative Medicine
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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