Rana Manzi

Initiator
DISC Type : Di

Executive Director (Commercial Strategy & Partnerships) at Naturally LA

Menifee, California, United States

Overview

Rana Manzi is a commercial and category growth leader with over 20 years of experience in the natural products, nutrition, and CPG industries. She specializes in driving revenue, expanding distribution, and building strategic partnerships. People who have worked with her describe her as knowledgeable, intelligent, confident, and hard-working, with a knack for solving problems.

Deeply passionate about wellness, Rana founded Well Powered Women, a holistic health practice, and previously owned Well. by Rana Manzi to provide advisory services. She is dedicated to empowering women to prioritize their health. In her personal time, she enjoys resetting in nature, such as her recent trip to Yosemite.

She has served as the Executive Director for two key industry networks: Naturally LA and Positively Natural.

Personality Overview

Impact-Oriented

Confident

Conviction Driven

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Natural Products Industry
Has over two decades of experience in the industry, from sales to serving as Executive Director for networks like Naturally LA, and is a frequent attendee at Expo West.
Women's Empowerment
Founded Well Powered Women, a practice dedicated to helping female executives with their health, stating that empowering women is at the heart of her mission.
Holistic Health
A certified nutritionist and holistic health practitioner, she focuses on adrenal health, hormones, and nutrition, and has appeared on podcasts discussing wellness for women over 50.

Media Appearances

Well. by Rana Manzi. Featured in Well. by Rana Manzi (personal website)

See Now

Work History

12-2022 - 7-2025
Executive Director (Commercial Strategy & Partnerships) at Naturally LA
10-2022 - 7-2025
Corporate Wellness Trainer at Well. by Rana Manzi
10-2022 - 6-2025
Owner at Well. by Rana Manzi
11-2021
Category & Commercial Growth Consultant (Fractional / Advisory) at Self Employed
3-2019 - 1-2023
Executive Director at Positively Natural

Education

1998 - 2000
Sociology from California State University, Long Beach
2003 - 2004
Nutritionist from Global Institute for Alternative Medicine

More Information

Social Presence :

Prographics :

Exp : 21 Location : Menifee, California, United States Job Level : Senior Designation : Executive Director (Commercial Strategy & Partnerships) at Naturally LA
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Insights For Selling To Rana

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rana is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rana

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rana move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rana take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rana

Personality Compatibility


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