Raphael Petri in

Raphael Petri

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Vice President Brand Zumtobel at Zumtobel Group
📍 Dornbirn, Vorarlberg, Austria

Raphael Petri leads the Zumtobel brand as Vice President, focusing on strengthening its premium positioning and driving innovation in lighting. His background includes roles at Knauf, McKinsey & Company, and Hilti, where he specialized in digital transformation and commercial excellence. He holds a Master of Science from HHL Leipzig Graduate School of Management.

He has a global perspective on business and education, having completed exchange terms at European University Cyprus and Macquarie University in Sydney during his studies. He is passionate about fostering dialogue and creativity within the design and architecture community.

Unique fact: He spearheads Zumtobels "Atelier of Light" and partners with prestigious architectural foundations like Fundació Mies van der Rohe to support emerging talent.

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Experience
13 Years
Current Role
Vice President Brand Zumtobel
Job Level
Senior
Location
Dornbirn, Vorarlberg, Austria
Personality Overview

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Priorities

Topics Raphael cares about

Architectural Lighting
Heads the "Atelier of Light" and engages with architects through partnerships and events like the SHARE Architecture Awards to explore the interplay of light and architecture.
Digital Transformation
Previously led a cultural shift towards digital proficiency at Knauf Danoline and managed global projects in digital transformation and commercial excellence at Knauf Digital.
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Career

Work history

10-2024
Vice President Brand Zumtobel
Zumtobel Group
3-2022 - 10-2024
Global Director
Knauf Danoline
5-2020 - 3-2022
Project Manager Commercial Excellence
Knauf Digital GmbH
9-2017 - 5-2020
Consultant
McKinsey & Company
1-2017 - 8-2017
Sales Area Manager
Hilti Deutschland AG
In the press

Media appearances

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Education
2011 - 2013
Master of Science (M.Sc.)
HHL Leipzig Graduate School of Management
2012 - 2012
Exchange Term
European University Cyprus
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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