Raven Hoogendorp

Questioner
DISC Type : c

Director, Sales Strategy and Operations at Salesforce

London, England, United Kingdom

Overview

Raven Hoogendorp is the Director of Sales Strategy and Operations for the UK and Ireland at Salesforce, supporting a region valued at over $1B. Describing herself as an "innovation geek, " she is passionate about SaaS, AI/ML, and digital transformation. She holds a Master in Management from IE Business School.

Outside of work, Ravens top value is Adventure, and she enjoys being challenged personally through hobbies like skiing, tennis, and padel. She has a strong connection to Madrid, having studied there and later returning for a leadership role. She is also committed to community causes.

Demonstrating her commitment to causes she cares about, Raven ran a 10K and raised over €1000 for cancer research, despite not being a fan of running.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sales Strategy
Leads the UKI Clouds Strategy and Operations team at Salesforce, focusing on Go-To-Market strategy, sales excellence, forecasting, and planning to drive performance.
AI & Automation
Self-described "innovation geek" with a passion for driving operational excellence through automation, AI/ML, and broader digital transformation initiatives.
Team Leadership
Has extensive experience leading teams, from managing business analysts across Southern Europe, the Middle East, and Africa to guiding experienced tech sales professionals.

Media Appearances

Raven has no verified media appearances

Work History

9-2025
Director, Sales Strategy and Operations at Salesforce
5-2024 - 9-2025
Head of Business Analytics at Salesforce
8-2022 - 5-2024
Account Director, Manufacturing & Automotive at Salesforce
8-2016 - 7-2017
President Student Board at SMO
2-2017 - 6-2017
Private Banking Intern at ABN AMRO MeesPierson

Education

2017 - 2018
Master in Management from IE Business School
2016 - 2016
Minor from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Sales Strategy and Operations at Salesforce
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Insights For Selling To Raven

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raven is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Raven

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Raven move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Raven take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Raven

Personality Compatibility


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