Ray Gertner

Trailblazer
DISC Type : ID

Chief Technology Officer at Guhuza

Markham, Ontario, Canada

Overview

With over 30 years of experience, Ray is a technology leader specializing in maximizing tech budget ROI for startups. He has extensive experience in CTO and Architect roles, with expertise in mobile computing and open-source technologies, including Azure, Linux, and Java.

He is an established entrepreneur, having founded and led his own company, Capital IT Inc. , focusing on software development and mobile apps. His interests include the local Toronto-area entrepreneurship community and developing software solutions for niche business markets.

Ray founded his own company, Capital IT Inc. , where he served as President, providing software and web development services.

Personality Overview

Assertive

Values Relationships

Persuasive

They will bat for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

Tech Startup Leadership
His career is focused on providing leadership in roles like CTO and Architect for technology startups, guiding their technical direction and strategy.
Maximizing Tech ROI
A core part of his value proposition is optimizing technology budgets to achieve the highest return on investment with minimal waste for businesses.
Open-Source Technologies
He has deep expertise in a variety of open-source technologies, including Azure, Linux, Apache, and MySQL, to build scalable and cost-effective solutions.

Media Appearances

Ray has no verified media appearances

Work History

1-2020
Chief Technology Officer at Guhuza
1-2014
Software Architect at Canadian Addiction Treatment Centres (CATC)
12-1994
Owner at Capital IT Inc
2009
Technical Director at Skinny Me Now Publications LLC
1996 - 2001
Sofware Architect at GlaxoSmithKline

Education

Ray has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : Markham, Ontario, Canada Job Level : Leadership Designation : Chief Technology Officer at Guhuza
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Insights For Selling To Ray

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ray is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ray

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ray move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ray take some risk or not?

  • They can take risks if necessary.

You And Ray

Personality Compatibility


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