Raynee is a Direct-to-Consumer (DTC) operator and the Ecommerce Strategy & CRO Lead at Shoplift, specializing in optimizing checkout funnels for Shopify brands. She has audited hundreds of stores and focuses on strategies that directly impact revenue. She earned her Bachelors degree from Texas A&M University.
She is also the co-founder of Henderson Outdoors, a brand she is building around her familys cattle ranch in Texas. The business sells beef direct-to-consumer, hosts hunts, and is expanding into an e-commerce store and physical retail location for outdoor gear.
Unique fact: She is building an e-commerce brand from the ground up based on her familys cattle ranch and hunting business in Texas.
Read the full overview →They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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