Raynee H.
Login to view DISC.Raynee is a Direct-to-Consumer (DTC) operator and the Ecommerce Strategy & CRO Lead at Shoplift, specializing in optimizing checkout funnels for Shopify brands. She has audited hundreds of stores and focuses on strategies that directly impact revenue. She earned her Bachelors degree from Texas A&M University.
She is also the co-founder of Henderson Outdoors, a brand she is building around her familys cattle ranch in Texas. The business sells beef direct-to-consumer, hosts hunts, and is expanding into an e-commerce store and physical retail location for outdoor gear.
Unique fact: She is building an e-commerce brand from the ground up based on her familys cattle ranch and hunting business in Texas.
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