Raynee H. in

Raynee H.

Energizer · DISC type I
Ecommerce Strategy & CRO Lead at Shoplift
📍 San Diego, California, United States

Raynee is a Direct-to-Consumer (DTC) operator and the Ecommerce Strategy & CRO Lead at Shoplift, specializing in optimizing checkout funnels for Shopify brands. She has audited hundreds of stores and focuses on strategies that directly impact revenue. She earned her Bachelors degree from Texas A&M University.

She is also the co-founder of Henderson Outdoors, a brand she is building around her familys cattle ranch in Texas. The business sells beef direct-to-consumer, hosts hunts, and is expanding into an e-commerce store and physical retail location for outdoor gear.

Unique fact: She is building an e-commerce brand from the ground up based on her familys cattle ranch and hunting business in Texas.

Read the full overview →
Experience
5 Years
Current Role
Ecommerce Strategy & CRO Lead
Job Level
Leadership
Location
San Diego, California, United States
Personality Overview

How Raynee shows up

Believer
Informal
Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics Raynee cares about

DTC Revenue Growth
Helps direct-to-consumer brands identify and fix revenue leaks in their checkout funnels, focusing on the practical work that moves revenue.
E-commerce Optimization
Specializes in Conversion Rate Optimization (CRO) and A/B testing for Shopify stores, frequently auditing product pages and checkout flows to improve performance.
+4 more topics Login to view topics
Career

Work history

1-2026
Ecommerce Strategy & CRO Lead
Shoplift
1-2026
Co-Founder + Head of Ecommerce (Stealth)
HENDERSON OUTDOORS
6-2025
Head of Sales - Global
WAIR
6-2025 - 1-2026
Head of Sales & Ecommerce Strategy
WAIR
12-2024
Business Advisor - Major Markets
Zillow
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2018 - 12-2021
Bachelor's degree
Texas A&M University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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