Rebecca Lakin

Commander
DISC Type : D

Director, Marketing Communications, Global Water Campaigns at Ecolab

Minneapolis, Minnesota, United States

Overview

Rebecca has no verified overview

Personality Overview

Impact-Driven

Risk-Taker

Candid & Clear

They are less concerned about the product and more about its potential impact.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

Rebecca has no verified topics they care about

Media Appearances

Rebecca has no verified media appearances

Work History

3-2026
Director, Marketing Communications, Global Water Campaigns at Ecolab
12-2024
Director, Marketing Communications, Food & Beverage at Ecolab
6-2022 - 11-2024
Senior Marketing Communications Manager - Global Food & Beverage at Ecolab
3-2021 - 6-2022
Global Portfolio Marketing Communication Manager - Electro-Voice at Bosch Security and Safety Systems
1-2019 - 6-2022
Digital Marketing Communications Manager at Bosch Security and Safety Systems

Education

2019 - 2019
Mini MBA from MiniMBA
2006 - 2011
Bachelor of Arts (B.A.) from Auburn University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Director, Marketing Communications, Global Water Campaigns at Ecolab
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rebecca

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • If convinced, they can reach decisions quite fast.
  • Can Rebecca take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rebecca

Personality Compatibility


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