Reed Cromwell IV

Trailblazer
DISC Type : ID

Vice President of Product Development at Tower 28 Beauty, Inc.

Culver City, California, United States

Overview

Reed has no verified overview

Personality Overview

Informal

Friendly But Fast

Persuasive

If they come to believe in your value proposition, they will be your champion.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

Reed has no verified topics they care about

Media Appearances

Reed has no verified media appearances

Work History

3-2025
Vice President of Product Development at Tower 28 Beauty, Inc.
1-2023
Founder at RCIV Creative Services
7-2020 - 1-2023
Vice President of Product Development (A Beauty For All Brand - BFA Industries) at Beauty For All Industries (BFA)
1-2016 - 7-2020
Senior Vice President Of Product Development at BH Cosmetics
3-2014 - 12-2015
Director Product Development at BH Cosmetics

Education

1993 - 1996
AA from FIDM

More Information

Social Presence :

Prographics :

Exp : 13 Location : Culver City, California, United States Job Level : Senior Designation : Vice President of Product Development at Tower 28 Beauty, Inc.
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Insights For Selling To Reed

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reed is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Reed

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Reed move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Reed take some risk or not?

  • They can take risks if necessary.

You And Reed

Personality Compatibility


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