Renato Mocoka in

Renato Mocoka

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Director Client Strategy at Twitch at Amazon
📍 São Paulo, São Paulo, Brazil

Renato is a Sales Director at Amazon Ads with over 17 years of experience in the advertising industry. He began his career in creative roles as an art director before moving into sales and strategy. He is a recognized industry expert, frequently serving as a judge for the Effie Awards Brasil.

Outside of his formal role, Renato is a passionate advocate for creativity and technology in advertising. His journey from art director to sales leader is fueled by a desire to help brands communicate effectively. He has a strong interest in innovative and impactful campaign strategies.

His professional surname, "Mocoka, " is a childhood nickname he adopted strategically for better personal branding and recall.

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Experience
18 Years
Current Role
Director Client Strategy at Twitch
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Renato cares about

Video Advertising (OTT)
His MBA focused on Video on Demand services, and his recent professional focus is on the launch and growth of Prime Video Ads.
Creative Branded Content
With a background as an art director, he frequently shares and celebrates highly creative campaigns, such as transforming a chocolate box into a game controller.
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Career

Work history

1-2025
Director Client Strategy at Twitch
Amazon
1-2024 - 5-2025
Industry Lead for Telecom & Media Tech
Amazon
7-2023 - 3-2024
Sr. Business Excutive for LCS for Consumer Electronics & Gaming
Amazon
5-2021 - 8-2023
Director of Client Strategy
Amazon
5-2021
Director Client Strategy @Amazon
Twitch
In the press

Media appearances

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Education
2014 - 2015
Master of Business Administration (M.B.A.)
FGV - Fundação Getulio Vargas
2001 - 2005
Bachelor of Social Communication
Pontifícia Universidade Católica de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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