Reno D'Water

Observer
DISC Type : ic

President at Factual Data

Pittsburgh, Pennsylvania, United States

Overview

Reno DWater is the President of Factual Data, where he leads the strategic direction of business development and sales. A company veteran, he joined in 1999 and has progressed through senior leadership roles, including Senior Vice President, gaining extensive expertise in credit and verification services for the lending industry.

He has been with Factual Data for over two decades, demonstrating a remarkable career progression from joining the company in 1999 to being named its President.

Personality Overview

Value Driven

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Expanding Homeownership
He is advancing his company's stated mission of helping lenders expand homeownership, a key theme in his professional goals.
Credit Workflows
Actively seeks industry input on the biggest challenges facing lending teams' credit workflows, indicating a focus on process improvement and optimization.
Mortgage Lending
His career and recent focus on events like MBA Annual demonstrate a deep commitment to addressing challenges within the mortgage lending sector.

Media Appearances

Reno has no verified media appearances

Work History

5-2024
President at Factual Data
1-2020 - 5-2024
Senior Vice President Channel Partners at Factual Data
9-2016 - 1-2020
VP of Channel Partners at Factual Data
7-1999 - 3-2005
Account Executive at Credit Bureau of Shreveport

Education

Reno has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Pittsburgh, Pennsylvania, United States Job Level : N/A Designation : President at Factual Data
URL has been copied!

Insights For Selling To Reno

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reno is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Reno

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Reno move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Reno take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Reno

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.