Rhys Davies in

Rhys Davies

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Head of Media Campaigns at BT
📍 London, England, United Kingdom

Rhys Davies is a senior media leader at BT Group, heading media strategy and transformation for the BT, EE, and Plusnet brands. With over 15 years of experience, he focuses on improving marketing effectiveness, investment governance, and driving commercial growth across the portfolio. He studied English Literature at Swansea University.

His personal interests appear to include literature, given his academic background. He is also actively engaged with the broader marketing and advertising community, sharing insights and participating in industry discussions.

He recently spoke on a panel at the Campaign TV Advertising Summit, discussing the challenges of a fragmented TV landscape.

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Experience
17 Years
Current Role
Head of Media Campaigns
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rhys cares about

Media Measurement
Spoke on a panel about creating a 'total TV measurement blueprint' by integrating traditional panels with first-party data to improve attribution.
Marketing Effectiveness
Has a strong track record of leading large-scale programs focused on improving marketing effectiveness, investment governance, and accelerating speed to market for major brands.
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Career

Work history

10-2019
Head of Media Campaigns
BT
9-2018 - 10-2019
Acting Head of Demand Generation
EE
8-2016 - 9-2018
Senior Marketing Manager
EE
10-2015 - 8-2016
Performance Planning Director
MEC
7-2014 - 9-2015
Performance Planning Manager
MEC
In the press

Media appearances

Rhys Davies – Head of Media Campaigns, BT (TV Advertising Summit speaker profile). Featured in CampaignLive – TV Advertising Summit
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Education
2005 - 2008
English Literature
Swansea University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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