Rhys Davies is a senior media leader at BT Group, heading media strategy and transformation for the BT, EE, and Plusnet brands. With over 15 years of experience, he focuses on improving marketing effectiveness, investment governance, and driving commercial growth across the portfolio. He studied English Literature at Swansea University.
His personal interests appear to include literature, given his academic background. He is also actively engaged with the broader marketing and advertising community, sharing insights and participating in industry discussions.
He recently spoke on a panel at the Campaign TV Advertising Summit, discussing the challenges of a fragmented TV landscape.
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