Ricardo Cassado in

Ricardo Cassado

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VP Amazon at Haleon
📍 Greater Seattle Area, United States

Ricardo Cassado is the VP and General Manager for Amazon at Haleon, with full P&L accountability for the e-commerce channel. He has over 15 years of executive experience building partnerships between global brands like Samsung and Unilever and Amazon. People who have worked with him describe him as having strategic thinking and being a problem-solver.

He has built a highly specialized career managing the critical Amazon partnership for three different global giants: Unilever (consumer packaged goods), Samsung (consumer electronics), and now Haleon (consumer health).

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Experience
21 Years
Current Role
VP Amazon
Job Level
Senior
Location
Greater Seattle Area, United States
Personality Overview

How Ricardo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ricardo cares about

E-commerce Channel Growth
His entire career focuses on driving revenue, profitability, and market share for global brands on the Amazon platform.
Cross-Functional Leadership
He consistently leads diverse teams spanning sales, marketing, paid media, supply chain, and analytics to achieve unified business goals.
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Career

Work history

5-2026
VP Amazon
Haleon
5-2024 - 6-2026
General Manager, Amazon Sales
Samsung Electronics America
3-2021 - 5-2024
Sr. Sales Director, Home Entertainment, Amazon
Samsung Electronics America
5-2019 - 2-2021
Sales Director, Home Entertainment, Amazon
Samsung Electronics America
1-2018 - 4-2019
Sales Team Leader, Personal Care & Beauty, Amazon
Unilever
In the press

Media appearances

People On The Move: Appointments At Haleon, Clasado, CK Life Sciences. Featured in Citeline
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Education
Master’s of Science Degree
University of Arkansas
B.A. Business Management
Michigan State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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