Ricardo Cassado
Commander · DISC type DRicardo Cassado is the VP and General Manager for Amazon at Haleon, with full P&L accountability for the e-commerce channel. He has over 15 years of executive experience building partnerships between global brands like Samsung and Unilever and Amazon. People who have worked with him describe him as having strategic thinking and being a problem-solver.
He has built a highly specialized career managing the critical Amazon partnership for three different global giants: Unilever (consumer packaged goods), Samsung (consumer electronics), and now Haleon (consumer health).
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They like to act fast and expect others to do the same. They respond better to strong and respectful interactions. They are very proud of what they do.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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