Ricardo Cassado is the VP and General Manager for Amazon at Haleon, with full P&L accountability for the e-commerce channel. He has over 15 years of executive experience building partnerships between global brands like Samsung and Unilever and Amazon. People who have worked with him describe him as having strategic thinking and being a problem-solver.
He has built a highly specialized career managing the critical Amazon partnership for three different global giants: Unilever (consumer packaged goods), Samsung (consumer electronics), and now Haleon (consumer health).
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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