Ricardo Flores in

Ricardo Flores

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Co-founder & Chief Executive Officer at Yuhu.mx
📍 Houston, Texas, United States

Ricardo Flores is a serial entrepreneur and the CEO of Yuhu. mx, a financial wellness platform. A graduate of Universidad Autónoma de Nuevo León, his career began in telecommunications, where he founded a pioneering wireless data company. He also co-founded Wise Athena, an AI-driven solutions company, reflecting his deep expertise in B2B technology.

At 24, he founded a B2B company that leveraged early VOIP technologies for international cost reduction.

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Experience
29 Years
Current Role
Co-founder & Chief Executive Officer
Job Level
Leadership
Location
Houston, Texas, United States
Personality Overview

How Ricardo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ricardo cares about

Financial Wellness
As CEO of Yuhu. mx, his core mission is helping employees maximize their salaries and achieve financial wellbeing, a topic he frequently posts about.
Corporate Culture
He actively celebrates Yuhu. mx's recognition as a "Great Place to Work, " indicating a strong focus on building a positive and supportive team environment.
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Career

Work history

9-2019
Co-founder & Chief Executive Officer
Yuhu.mx
2-2020
CO-Founder and Strategy Board Member
Wise Athena
2003
Chairman of the Board
IPBtel
9-2017 - 12-2017
Techstars Survivor
Techstars
2001 - 2004
CEO
Highway Technologies Inc
In the press

Media appearances

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Education
2009 - 2010
Business
IPADE Business School
1990 - 1994
Ingeniero en Electrónica y Comunicaciones
Universidad Autónoma de Nuevo León
2015 - 2015
Leading with Bid Data and analytics
Northwestern University - Kellogg School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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