Rich Friedberg

Trailblazer
DISC Type : ID

Chief Information Security Officer (CISO) at Live Oak Bank

Charleston, South Carolina Metropolitan Area, United States

Overview

Rich Friedberg is the CISO at Live Oak Bank, specializing in modernizing financial and data platforms with AI and automation. His experience spans financial services and national security, with previous leadership roles at Blackbaud, Capital One, and CERT/CC. People often describe him as helpful, credible, and a manager with deep technical knowledge.

Outside of his primary role, Rich is passionate about developing the next generation of cybersecurity leaders. He serves as Adjunct Faculty for the CISO Certificate Program at his alma mater, Carnegie Mellon University, where he teaches courses on topics including cloud security strategy.

Interesting fact: He was initially rejected by a program at Carnegie Mellon, the same university where he later earned his degree and now teaches.

Personality Overview

Achievement-Oriented

Charismatic

Assertive

They are charming and have the ability to align others behind their decisions.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

AI in Security
Advocates for using AI and automation to accelerate security operations. He shares resources and emphasizes its role in reducing manual work and improving enterprise resilience.
Cyber Risk Governance
Stresses the importance of treating cybersecurity as a strategic business risk, embedding it in enterprise-wide decision-making rather than siloing it as a technical issue.
CISO Liability
Follows legal cases affecting security executives, such as the SolarWinds incident, highlighting the complex reality of cybersecurity operations and executive responsibility.

Media Appearances

Cloud Tales ft. Rich Friedberg - CISO at Live Oak Bank. Featured in Permiso.io

See Now

Work History

11-2021
Chief Information Security Officer (CISO) at Live Oak Bank
9-2015
Adjunct Faculty at Executive Education at Carnegie Mellon University’s Heinz College
5-2024
Cybersecurity and Operational Resilience Advisory Committee (CORAC) at American Bankers Association
5-2024
Investor at SVCI - Silicon Valley CISO Investments
12-2022
Investor at AKA Identity

Education

MBA from The George Washington University
Bachelor of Science - BS from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Charleston, South Carolina Metropolitan Area, United States Job Level : Leadership Designation : Chief Information Security Officer (CISO) at Live Oak Bank
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rich

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Rich take some risk or not?

  • They can take risks if necessary.

You And Rich

Personality Compatibility


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