Richard Clifford in

Richard Clifford

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Digital Marketing Strategist at Portland Investment Counsel Inc.
📍 Greater Toronto Area, Canada

Richard is a Digital Marketing Strategist at Portland Investment Counsel Inc. with an MBA from McMaster University. He specializes in helping growing businesses implement customer-centric approaches by leveraging marketing technology. Colleagues often describe him as professional, organized, and positive.

Outside of work, Richard is a reflective storyteller who draws inspiration from everyday life. He uses personal anecdotes, from interactions with salespeople to family experiences, to explore broader themes of customer service, balance, and professional development in his writing.

He shared a powerful story about his fathers insurance provider still listing his deceased mother as the primary contact nearly ten years after she passed away.

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Experience
25 Years
Current Role
Digital Marketing Strategist
Job Level
Junior
Location
Greater Toronto Area, Canada
Personality Overview

How Richard shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Richard cares about

Customer Journey Mapping
He assesses the entire customer experience through marketing, sales, and service audits to create a detailed Customer Journey Map, identifying immediate opportunities for improvement.
Marketing Tech Simplification
Focuses on helping growing businesses simplify their software stack to deliver consistent, high-quality service across all sales channels.
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Career

Work history

7-2026
Digital Marketing Strategist
Portland Investment Counsel Inc.
5-2021 - 7-2026
Strategic Consultant
Northern Commerce
11-2020 - 4-2021
Strategic Consultant
Northern Commerce
4-2020
Principal
Richard Clifford Consulting Corporation
10-2013 - 3-2020
Account Director
Human_Code
In the press

Media appearances

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Education
2018 - 2019
Master of Business Administration (MBA)
McMaster University
2007 - 2013
Honours Bachelor of Commerce (BCom)
Toronto Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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