Richard Dutton CLMP
Inspirer · DISC type idRichard Dutton is the Managing Director of ELIAS Partnership, a legal advisory firm specializing in data rights and regulation. A University of Cambridge graduate and Certified Loyalty Marketing Professional, he helps organizations navigate data complexities. Colleagues describe him as commercially astute, challenging, and supportive, often referencing his forward-thinking "Front Foot" approach.
His professional background includes driving social impact innovation through his work with commercial and non-profit organizations. This focus on creating sustainable social value and generating incremental income for charities highlights a commitment to collaborative, purpose-driven initiatives beyond pure commercial interests. Richard is also a Fellow of the Institute of Data and Marketing.
Unique fact: Richard is a member of the Board of Regents at The Loyalty Academy, underscoring his expertise at the intersection of marketing and data stewardship.
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They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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