Richard Roche
Login to view DISC.Richard is a senior marketing leader with over 20 years of experience at top agencies like Leo Burnett, Edelman, and Ogilvy, where he led strategies for global brands like Allstate and Coca-Cola. He now runs his own fractional CMO consultancy, Sound Board LLC. Colleagues describe him as a trustworthy, reliable, and exemplary leader.
He is deeply involved in the Chicago advertising scene, having served as President of the Chicago Advertising Federation. He actively uses his platform to promote local industry events, celebrate creative wins, and champion talent within the community, particularly advocating for female leaders.
Richard was a senior leader on the team that created Allstate’s iconic and highly successful “Mayhem” campaign.
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