Richard Wyllie in

Richard Wyllie

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Research Manager at The Nursery Research & Planning
📍 Eastleigh, England, United Kingdom

Richard is a Research Manager with over 13 years of experience, specializing in the travel and tourism industry. He holds a Masters degree in Heritage and Cultural Tourism and excels in market research and project management. Colleagues describe him as dedicated, analytical, proactive, and a person of high integrity.

Outside of his professional work, Richard is a passionate Liverpool Football Club supporter. He has a keen interest in powerful brand storytelling and advertising, often analyzing how brands use emotion and creativity to connect with audiences. He also values clear, contextual data visualization.

He co-authored a research paper on the potential impacts of the COVID-19 outbreak on tourism in KwaZulu-Natal.

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Experience
9 Years
Current Role
Research Manager
Job Level
Middle
Location
Eastleigh, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Richard cares about

Tourism Research
His career spans over a decade in the travel and tourism sector, with publications on community-based tourism and the impact of infectious diseases on the industry.
Brand Storytelling
He frequently posts about effective advertising, analyzing how brands like Sony and Liverpool FC use emotion and craft to build a powerful narrative and earn attention.
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Career

Work history

11-2024
Research Manager
The Nursery Research & Planning
11-2022 - 10-2024
Client Research Manager
Maru Group
3-2020 - 10-2022
Senior Researcher
Tourism KwaZulu-Natal
8-2018 - 2-2020
Manager: Business Development and Relations
Tourism KwaZulu-Natal
2-2018 - 7-2018
Acting Manager: Prospecting Business Research
Tourism KwaZulu-Natal
In the press

Media appearances

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Education
2013 - 2014
Masters (MHCS): Heritage and Cultural Tourism
University of Pretoria
2018 - 2018
Postgraduate Diploma
MANCOSA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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