Ricia Lasso in

Ricia Lasso

Commander · DISC type D
Executive Director at North Idaho Tourism Alliance
📍 Coeur d'Alene, Idaho, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
28 Years
Current Role
Executive Director
Job Level
Senior
Location
Coeur d'Alene, Idaho, United States
Personality Overview

How Ricia shows up

Decisive
Strong-Willed
Impact-Driven

They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Priorities

Topics Ricia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

1-2019
Executive Director
North Idaho Tourism Alliance
9-2010 - 8-2018
Regional Business Specialist
Idaho Department of Labor
6-2005 - 8-2010
Supervisor
Idaho Department of Labor
3-1996 - 6-2005
Workforce Consultant
Idaho Department of Labor
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
Education details unavailable
San Diego State University
2005 - 2006
Global Career Development Facilitator
Center for Credentialing and Education, Inc
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Ricia. Free, 10 seconds.