Rick Lucas in

Rick Lucas

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Head of Performance Marketing GTM at Snap Inc.
📍 Los Angeles Metropolitan Area, United States

Rick Lucas is the Head of Performance Marketing GTM at Snap Inc. , with a career dedicated to connecting brands with consumers at major media and tech companies including MTV, ESPN, and Facebook. He holds an MBA from the University of Michigans Stephen M. Ross School of Business.

He is an active participant in the tech community, recently hosting a fireside chat with growth marketing leader David Herrmann during LA TECH WEEK.

His career has focused on leveraging effective tools to shape how brands and customers interact in society.

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Experience
14 Years
Current Role
Head of Performance Marketing GTM
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rick cares about

Performance Marketing
As Snap's Head of Performance Marketing GTM, he shares insights on achieving low CPAs and using authentic creative to drive conversions on the platform.
Growth Marketing
Engages with industry experts by hosting events, such as a fireside chat with growth marketing leader David Herrmann to discuss social ad spend.
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Career

Work history

3-2025
Head of Performance Marketing GTM
Snap Inc.
1-2022 - 3-2025
Head of US Verticals, Business Partner Solutions
Snap Inc.
4-2022 - 12-2022
Head of Snap Emerging Beauty & Wellness
Snap Inc.
4-2019 - 4-2022
Client Partner
Facebook
4-2012 - 3-2019
Platform Account Executive
ESPN
In the press

Media appearances

Your Snapchat strategy isn’t just a “nice‑to‑have” — it’s your ticket to reaching high. Featured in Facebook (Affiliate World Conferences video)
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Education
MBA
University of Michigan - Stephen M. Ross School of Business
Education details unavailable
Western Michigan University - Haworth College of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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