Ridhi Barber in

Ridhi Barber

Wildcard · DISC type cis
Brand Marketing Director - Black Forest at Ferrara
📍 Greater Chicago Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Brand Marketing Director - Black Forest
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Ridhi shows up

Requires Proof
ROI Driven
Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Ridhi cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Brand Marketing Director - Black Forest
Ferrara
3-2023 - 8-2024
Brand Director - Boursin, Nurishh
Bel
10-2020 - 7-2023
Senior Brand Manager - Babybel
Bel
6-2019 - 10-2020
Brand Manager - Snacking Portfolio Innovation
Bel
5-2018 - 6-2019
Brand Manager - Gum & Mints Innovation
Mars
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration (MBA)
The Pennsylvania State University, Smeal College of Business
Bachelor of Business Administration (BBA)
Mays Business School - Texas A&M University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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