Rikke Holm Petersen in

Rikke Holm Petersen

Login to view DISC.
Director of Communication, Marketing & Behavior at Wonderful Copenhagen
📍 Birkerød, Capital Region of Denmark, Denmark

Rikke Holm Petersen is the Director of Communication, Marketing & Behavior at Wonderful Copenhagen, with over 15 years of leadership experience. A graduate of Copenhagen Business School, she has a significant track record in branding and digital transformation, having led major initiatives at Andel Energi and Ørsted.

Described as dedicated, positive, and energetic, Rikke is passionate about creating positive change and seeing new opportunities. She focuses on inspiring sustainable behavior and connecting visitors with local culture through innovative, community-focused tourism and marketing initiatives.

She has served as an external lecturer in Marketing and Communication at her alma mater, Copenhagen Business School.

Read the full overview →
Experience
22 Years
Current Role
Director of Communication, Marketing & Behavior
Job Level
Mid-senior
Location
Birkerød, Capital Region of Denmark, Denmark
Personality Overview

How Rikke shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Rikke cares about

Sustainable Tourism
Leads marketing that inspires visitors to adopt sustainable behaviors and promotes Copenhagen's green lifestyle, including initiatives like CopenPay where caring acts become currency.
Brand Development
Has a significant track record of launching and developing major Danish brands, including Denmark's largest energy company, Andel Energi, and contributing to the Ørsted brand.
+5 more topics Login to view topics
Career

Work history

4-2023
Director of Communication, Marketing & Behavior
Wonderful Copenhagen
9-2020 - 4-2023
Head of Marketing
Andel Energi
1-2015 - 9-2020
Head of Marketing Communications
Ørsted
7-2006 - 1-2015
Head of Digital Operations - Customer Communication and Channels
ATP
9-2002 - 8-2009
External Lecturer
Copenhagen Business School
In the press

Media appearances

Wonderful Copenhagen : Tourism Insights. Featured in Outlook Travel Magazine
See now
Rikke Holm Petersen – Contact Page. Featured in Wonderful Copenhagen
+1 more appearances Login to view media
Education
Cand.ling.merc
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Line Høgild
Line Høgild
Director Global Procurement
Genmab
 Martice Snively
Martice Snively
Founder and Community Manager
Gualla Deals
DN
Dennis Nielsen
Head of Global Procurement
Genmab
 Simeon Ononobi
Simeon Ononobi
Senior Product Manager
ErrandGoC LLC
Unlock the full playbookSee exactly how to sell to Rikke. Free, 10 seconds.