Rina Paola Trujillo

Observer
DISC Type : ci

Head of Digital sales & Business Intelligent Global Markets Colombia at BBVA

Bogota, D.C., Capital District, Colombia

Overview

Rina Paola Trujillo is the Head of Digital Sales & Business Intelligence for Global Markets at BBVA Colombia, with over 17 years of experience in the financial sector. She specializes in leading commercial teams and developing new business areas, holding a degree from Universidad del Norte and a specialization in Corporate Finance from CESA.

She is passionate about transforming large volumes of data into winning business opportunities and building strong, analytical teams. Her interests include following thought leaders like Bill Gates and content from TED Conferences, staying connected with her university alumni groups.

Unique fact: Rina built BBVAs national transactional cash management area from the ground up, consolidating a commercial team of 17 people.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Data-Driven Strategy
Her current role and recent hiring efforts focus on converting large data volumes into commercial opportunities and business intelligence.
Digital Sales
As Head of Digital Sales, she is focused on leveraging technology to drive growth and improve the sales process in global markets.
Talent Acquisition
She is actively and publicly recruiting Senior Data Analysts for her team, showing a focus on building analytical and commercial talent.

Media Appearances

Rina has no verified media appearances

Work History

5-2023
Head of Digital sales & Business Intelligent Global Markets Colombia at BBVA
2-2021 - 5-2023
GERENTE NACIONAL CASH MANAGEMENT at BBVA
6-2015 - 1-2021
Gerente de Zona Senior at BBVA
7-2013 - 6-2015
Gerente de zona at BBVA
3-2011 - 6-2013
Gerente de Banca de Empresas at BBVA

Education

2005 - 2006
Especialista en Finanzas Corporativas from CESA
1997 - 2001
Grado en Administración y Dirección de Empresas from Universidad del Norte

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Head of Digital sales & Business Intelligent Global Markets Colombia at BBVA
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Insights For Selling To Rina Paola

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rina Paola is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rina Paola

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rina Paola move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Rina Paola take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rina Paola

Personality Compatibility


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