Rina Paola Trujillo in

Rina Paola Trujillo

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Head of Digital sales & Business Intelligent Global Markets Colombia at BBVA
📍 Bogota, D.C., Capital District, Colombia

Rina Paola Trujillo is the Head of Digital Sales & Business Intelligence for Global Markets at BBVA Colombia, with over 17 years of experience in the financial sector. She specializes in leading commercial teams and developing new business areas, holding a degree from Universidad del Norte and a specialization in Corporate Finance from CESA.

She is passionate about transforming large volumes of data into winning business opportunities and building strong, analytical teams. Her interests include following thought leaders like Bill Gates and content from TED Conferences, staying connected with her university alumni groups.

Unique fact: Rina built BBVAs national transactional cash management area from the ground up, consolidating a commercial team of 17 people.

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Experience
21 Years
Current Role
Head of Digital sales & Business Intelligent Global Markets Colombia
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rina cares about

Data-Driven Strategy
Her current role and recent hiring efforts focus on converting large data volumes into commercial opportunities and business intelligence.
Digital Sales
As Head of Digital Sales, she is focused on leveraging technology to drive growth and improve the sales process in global markets.
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Career

Work history

5-2023
Head of Digital sales & Business Intelligent Global Markets Colombia
BBVA
2-2021 - 5-2023
GERENTE NACIONAL CASH MANAGEMENT
BBVA
6-2015 - 1-2021
Gerente de Zona Senior
BBVA
7-2013 - 6-2015
Gerente de zona
BBVA
3-2011 - 6-2013
Gerente de Banca de Empresas
BBVA
In the press

Media appearances

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Education
2005 - 2006
Especialista en Finanzas Corporativas
CESA
1997 - 2001
Grado en Administración y Dirección de Empresas
Universidad del Norte
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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