Rita Estrada in

Rita Estrada

Enthusiast · DISC type i
Director of Sales at Park Square Homes
📍 Greater Orlando, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Director of Sales
Job Level
Mid-senior
Location
Greater Orlando, United States
Personality Overview

How Rita shows up

Story Driven
Non-Confrontational
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Priorities

Topics Rita cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2025
Director of Sales
Park Square Homes
2-2023 - 12-2025
Regional Sales Manager
KB Home
4-2019 - 2-2023
New Home Sales Counselor & Lead Area Sales Representative
KB Home
6-2015 - 4-2019
New Home Sales Counselor
CalAtlantic Homes
4-2013 - 6-2015
New Home Sales Associate
AV Homes, Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2016
Bachelor of Applied Science (B.A.Sc.)
University of Central Florida
2011 - 2013
Associate of Arts (A.A.)
Valencia College
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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