Rita Estrada

Enthusiast
DISC Type : i

Director of Sales at Park Square Homes

Greater Orlando, United States

Overview

Rita has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Rita has no verified topics they care about

Media Appearances

Rita has no verified media appearances

Work History

12-2025
Director of Sales at Park Square Homes
2-2023 - 12-2025
Regional Sales Manager at KB Home
4-2019 - 2-2023
New Home Sales Counselor & Lead Area Sales Representative at KB Home
6-2015 - 4-2019
New Home Sales Counselor at CalAtlantic Homes
4-2013 - 6-2015
New Home Sales Associate at AV Homes, Inc.

Education

2014 - 2016
Bachelor of Applied Science (B.A.Sc.) from University of Central Florida
2011 - 2013
Associate of Arts (A.A.) from Valencia College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Orlando, United States Job Level : Mid-senior Designation : Director of Sales at Park Square Homes
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Insights For Selling To Rita

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rita is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Rita

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rita move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rita take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Rita

Personality Compatibility


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