Rithesh R

Sharpshooter
DISC Type : CD

Head Of Digital / Co Founder at DeepsenseDigital

Chennai, Tamil Nadu, India

Overview

Rithesh R is the Co-Founder and Head of Digital at Deepsense Digital, a Martech company. With a background in engineering from Anna University, he has driven over 100 crore INR in client revenue through innovative digital advertising and data-driven marketing strategies.

Outside of his leadership role, Rithesh is deeply passionate about the advertising industrys creative side. He actively participates in events like The Advertising Club Bangalore and Figma Shipped to India, drawing inspiration from industry conversations and new design technologies.

As a child, Rithesh would ask his mom to buy Classmate notebooks not for school, but for the trivia and puzzles on the back pages.

Personality Overview

ROI Driven

Thorough Evaluator

Precise But Practical

They are not always relationship oriented.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

AI in Advertising
He recently led his team in creating a company film crafted entirely through AI and has authored articles on how AI supports performance marketing.
Growth Marketing
As a co-founder, he has been instrumental in generating over 100 crore INR in revenue for clients by leveraging effective digital advertising strategies.
Insight-Driven Campaigns
He believes in building campaigns from "real insights and cultural truth, " as demonstrated in his work for brands like Classmate and Aashirvaad Soul Creations.

Media Appearances

Rithesh has no verified media appearances

Work History

12-2017
Head Of Digital / Co Founder at DeepsenseDigital
4-2017 - 11-2017
Group Head - Social Media at Grapes Digital
5-2016 - 4-2017
Senior Account Manager - Digital Marketing at Grapes Digital
2-2016 - 4-2016
Social Media Manager at Grapes Digital
1-2015 - 1-2016
Management Associate - Social Media at LimeTray

Education

2011 - 2014
Bachelor of Engineering (BEng) from Anna University Chennai
2014 - 2016
Master's Degree from INLEAD

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Head Of Digital / Co Founder at DeepsenseDigital
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Insights For Selling To Rithesh

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rithesh is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rithesh

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rithesh move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rithesh take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rithesh

Personality Compatibility


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