Rob Graham
Login to view DISC.Rob is a highly commercial digital leader with over 14 years at Tesco, currently serving as the Online Director. He specializes in business turnaround and transformational change, with a track record of scaling the Tesco app to 10 million users. He holds an MSc from the University of Bath and a postgraduate diploma in Marketing.
Outside of his core role, Rob is passionate about immersing himself in global digital trends, demonstrated by a recent trip to China to study their tech ecosystem, from TikTok to autonomous vehicles. He started his career in sales, which grounds his strategic work with a practical understanding of business fundamentals.
Unique fact: Rob led the successful relaunch of the F&F clothing brand on Tesco. com after a seven-year hiatus, integrating an aspirational fashion experience into the grocery app.
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