Rob Hulme in

Rob Hulme

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Head of Marketing Insights and Analytics at Village Hotels
📍 Cuddington, England, United Kingdom

Rob Hulme is a data and analytics leader with over 15 years of experience, currently serving as the Head of Marketing Insights and Analytics at Village Hotels. He specializes in using data to shape strategy and enhance decision-making, with expertise in SQL, Python, and Snowflake. Colleagues describe him as a driven, people-oriented, and effective leader.

He is a public speaker in the data community, having presented at the Big Data LDN conference.

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Experience
12 Years
Current Role
Head of Marketing Insights and Analytics
Job Level
Mid-senior
Location
Cuddington, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rob cares about

Data-Driven Culture
He is passionate about fostering a collaborative, data-centric culture to enable teams and enhance business decision-making.
AI Adoption & ROI
He actively participates in leadership discussions about the practical applications of AI and the challenges of proving its return on investment.
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Career

Work history

10-2025
Head of Marketing Insights and Analytics
Village Hotels
10-2022 - 6-2025
Analytics Team Lead
The Adaptavist Group
9-2021 - 10-2022
Web Analytics Manager
AO
6-2020 - 9-2021
Senior Web Analyst
AO
4-2018 - 3-2020
Head of Data and Analytics
Zuto
In the press

Media appearances

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Education
2000 - 2004
BA Business Management
The Manchester Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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