Rob McDougall in

Rob McDougall

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President at Upstream Works Software
📍 Vaughan, Ontario, Canada

Rob McDougall was the visionary co-founder and CEO of Upstream Works Software for over 20 years, where he pioneered an "agent-first" approach to contact center technology. An Electrical Engineer from Western University, he was a catalyst for change, focusing on omnichannel innovation. People who worked with him described him as knowledgeable, honest, and a visionary.

Outside of his professional life, Rob was known as a dedicated family man who was committed to his community. He demonstrated a passion for youth development through his role as a leader with Scouts Canada, highlighting his dedication to giving back and mentoring the next generation.

Unique fact: His idea for an omnichannel agent desktop came from a "bang the fist on the table moment" after seeing agent complexities.

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Experience
42 Years
Current Role
President
Job Level
Senior
Location
Vaughan, Ontario, Canada
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

Agent-First Approach
He built his company's philosophy around simplifying the agent experience to improve customer engagement and operational efficiency, a recurring theme in his interviews.
Omnichannel Innovation
He was a key figure in developing and evangelizing omnichannel solutions that provide a consistent agent and customer experience across all communication channels.
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Career

Work history

4-1999
President
Upstream Works Software
Leader
Scouts Canada
10-1995 - 4-1999
Manager , Product Development
TSB International
8-1983 - 10-1995
Product Development Manager
Perle Systems
In the press

Media appearances

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Education
1978 - 1983
BESc
Western University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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