Rob Muller in

Rob Muller

Observer · DISC type ic
Chief Business Transformation Officer at American Cancer Society
📍 St Petersburg, Florida, United States

Rob is the Chief Business Transformation Officer at the American Cancer Society, leveraging a deep background in retail and video commerce from leadership roles at HSN and QVC. Colleagues describe him as a selfless, results-driven leader. He holds a BS from The College of New Jersey and serves on the NRF Foundation board.

Passionate about making a meaningful difference, Rob is committed to the vision of ending cancer. His interests align with health-focused causes, including the American Heart Association, and he champions partnerships that infuse purpose into engaging experiences for supporters and customers.

He transitioned from leading multi-billion dollar retail giants to driving transformation at one of the nations largest non-profit health organizations.

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Experience
31 Years
Current Role
Chief Business Transformation Officer
Job Level
Leadership
Location
St Petersburg, Florida, United States
Personality Overview

How Rob shows up

Curious
Assertive
Example Seeker

They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Priorities

Topics Rob cares about

Business Transformation
His career is defined by leading transformational strategy and delivery for large organizations in both the for-profit retail and non-profit health sectors.
Customer & Donor Engagement
Focuses on creating engaging experiences for supporters, evolving from a background in enhancing the customer journey at HSN and QVC.
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Career

Work history

4-2024
Chief Business Transformation Officer
American Cancer Society
3-2022 - 4-2024
President
HSN
7-2021 - 3-2022
Global Chief Strategy and Business Development Officer
QVC and HSN
11-2016 - 7-2021
CEO - U.K. Market Leader
QVC
7-2015 - 10-2016
SVP/ COO- Global Customer & Business Services
QVC
In the press

Media appearances

Rob Muller Bio | American Cancer Society. Featured in American Cancer Society (cancer.org)
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American Cancer Society hires former HSN president Rob Muller as .... Featured in The Philadelphia Inquirer
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Education
1988 - 1992
BS
The College of New Jersey
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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