Rob OBrien in

Rob OBrien

Sharpshooter · DISC type DC
Small Business Consultant | Virtual Assistant, helped small business achieve big results at KRCM Associates
📍 Buffalo Grove, Illinois, United States

Rob is a triple-certified Salesforce Administrator with an entrepreneurial mindset, specializing in optimizing Salesforce environments to achieve business goals. He excels in creating data-centric solutions and has deep CRM experience, focusing on project management and relationship building to drive success.

Outside of work, Rob is a proud family man and a supporter of Purdue University, which his daughter attends. He values community and connection, actively engaging with peers at events and finding joy in spontaneous, happy encounters with people he knows.

He once had the happy accident of running into his daughters Purdue roommate at the airport on his way home from a conference.

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Current Role
Small Business Consultant | Virtual Assistant, helped small business achieve big results
Location
Buffalo Grove, Illinois, United States
Personality Overview

How Rob shows up

ROI Driven
Precise But Practical
Fast But Analytical

They do not care very much about building rapport or relationships. They respond well to strong and respectful communication. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Rob cares about

Salesforce Optimization
His professional focus is on optimizing Salesforce environments to drive results and align with specific business objectives.
Salesforce for Nonprofits
He actively follows and engages with the Salesforce nonprofit community, highlighting its events and key members.
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Career

Work history

7-2010
Small Business Consultant | Virtual Assistant, helped small business achieve big results
KRCM Associates
9-2018
Pro Bono Salesforce Administrator
MS CROP FOR A CAUSE
8-2020
Pro Bono Executive Team Member
Nonprofit Dreamin
1-2025 - 7-2025
Strategic Sales Connector | Connecting organizations impactfully with their customers/constituents
Canvas Cloud
3-2024 - 11-2024
Enterprise Sales Lead | Focusing on Partner Engagement/Management
Apsona
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
DePaul University
Education details unavailable
Salesforce University Administration Essentials for New Admins (ADM201)
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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