Rob Ward in

Rob Ward

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Group Managing Director at Once Upon A Time Marketing
📍 London, England, United Kingdom

Rob Ward is the Group Managing Director and Co-founder of Once Upon A Time, a marketing agency for passion sectors like entertainment, music, and gaming. With over 15 years of prior client-side experience at companies like Diageo and an MBA from London Business School, he oversees the agencys business operations and service development.

Outside of his main career, Rob has demonstrated entrepreneurial and leadership skills in his personal interests. During his university years, he started and managed the Cardiff Business Schools football team. His passion for beverages extends to consulting for Nyetimber, a prominent English sparkling wine producer.

While at London Business School, he co-chaired the schools first-ever Marketing Conference.

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Experience
28 Years
Current Role
Group Managing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rob cares about

Passion Sector Marketing
Co-founded and leads an agency specializing in marketing for entertainment, music, gaming, and hospitality sectors, working with brands like Disney and Netflix.
Brand Storytelling
His agency was founded on the principle of being 'storytellers first', and his prior consulting work involved launching an agency centered around this concept.
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Career

Work history

1-2014
Group Managing Director
Once Upon A Time Marketing
1-2012 - 12-2013
Freelance Marketing Consultant
Thirsty Lizard
5-2009 - 9-2011
Head of Marketing, Reserve GB
Diageo
3-2007 - 5-2009
Senior Brand Manager Baileys
Diageo
8-2005 - 3-2007
Brand Manager Smirnoff
Diageo
In the press

Media appearances

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Education
2003 - 2005
MBA
London Business School
1993 - 1996
BSc
University of Wales, Cardiff
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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