Rob Wilkinson in

Rob Wilkinson

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Senior Technology Evangelist at CX Today
📍 Frodsham, England, United Kingdom

Rob is a Senior Technology Evangelist at CX Today, where he analyzes AI and customer experience technology, separating hype from operational reality. With a background in contact centre operations and CX consulting, he is regarded as a key industry voice. Colleagues and peers often describe him as knowledgeable, personable, and highly competent.

He has been twice voted one of the Top 10 Most Respected figures in the contact centre industry.

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Experience
28 Years
Current Role
Senior Technology Evangelist
Location
Frodsham, England, United Kingdom
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

AI in CX
He focuses on the practical application and performance of AI and automation in real-world contact centre operations, not just the theoretical hype.
CX Technology Evaluation
Writes articles and commentary analyzing new market offerings, such as Salesforce's Agentforce, to help technology buyers evaluate their options.
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Career

Work history

11-2025
Senior Technology Evangelist
CX Today
1-2016 - 10-2025
CX Technology Consultant
CX Technology Providers
8-2008 - 11-2025
CX Industry Thought Leadership
Industry Groups & Media
8-2008 - 12-2015
Independent Consultancy Owner
Contact Centre & CX Consultancy
1-1998 - 8-2008
CX Operations & Contact Centre Leader
CX Employment
In the press

Media appearances

Rob Wilkinson, Author at CX Today. Featured in CX Today
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From Reactive to Agentic: What an AI Native Contact Centre Actually Looks Like. Featured in CX Today
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Education

Rob has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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